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Building brands for a complex world

KRAVT

Your partner for strategic design

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Our ethos

We live in the most complex world in history. Never before have companies faced so many challenges – and never before have they had so many opportunities.
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We are experts in strategic design and your partner in this new world. With all our knowledge and experience, we unlock the full potential of your brand.
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Let’s explore new paths together to achieve something truly unique.

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Our approach

We build brands that are future-proof and set up for success. With a unique approach and deep expertise, we create strategies that go beyond the ordinary—turning challenges into opportunities and visions into reality.

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Mastering Complexity

We specialize in brands facing high complexity—whether they have extensive product portfolios or offer intricate, explanation-intensive products and services. Our expertise helps bring clarity and structure to even the most challenging brand landscapes.

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02

Strategic Brand Guidance

We see ourselves as a partner who brings together the many factors required for brand success. From the very beginning, we provide an external perspective that identifies potential, streamlines communication, and helps brands focus on what truly matters.

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03

AI-Powered Precision

By leveraging the AI-driven market research tool Brainsuite from Aimpower, we refine our designs before they even reach the client. This ensures their effectiveness and allows us to measure whether they outperform previous designs—optimizing impact before execution.

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04

Sustainability Expertise

We have extensive experience in communicating sustainability topics effectively. From strategy to execution, we translate complex environmental and social narratives into compelling, authentic brand communication that resonates.

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Selected cases

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Client

Name

Katjes

mach m!t

Wepa

L'Oréal Luxe

Ahoj-Brause

Satino

Giorgio Armani

Roger&Gallet

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Our collaboration with Katjes began almost at the same time as KRAVT’s founding. Since then, we have realized numerous projects—including many of the vibrant packaging designs that define the brand.

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mach m!t is one of Germany’s leading brands for eco-friendly hygiene paper. We completely redesigned the brand—from corporate identity to strategic repositioning across all media.

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WEPA is one of Europe’s leading hygiene paper manufacturers and is committed to sustainability. Since 2019, we have been the company’s lead creative agency, shaping its brand communication.

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The L’Oréal Advent Calendar is a bestseller in German drugstores. With a premium, eye-catching design, its retail price has nearly tripled—making it a highly sought-after collector’s item.

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Ahoj-Brause is now much more than its iconic sherbet powder. With an expanding product range, we have carefully evolved the branding—modernizing the logo and introducing 3D renderings to enhance its presence in the confectionery aisle.

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Satino offers stylish dispensers and sustainable hygiene paper for businesses. Since 2020, we have been supporting the brand with international campaigns, product staging, and multimedia trade show appearances.

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For Giorgio Armani, we developed high-end CRM initiatives presented in elegant collector’s boxes. These designs blend minimalist aesthetics with informative elegance, enhancing anticipation for the luxury products.

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Roger & Gallet is known for its iconic soaps and fragrances, available in pharmacies since 1860. For the German market, we developed a clear, cross-media branding strategy with a unified color system—recognized as a best practice within L’Oréal.

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Katjes
mach m!t
Wepa
L'Oréal Luxe
Ahoj-Brause
Satino
Giorgio Armani
Roger&Gallet
Katjes
mach m!t
Wepa
L'Oréal Luxe
Ahoj-Brause
Satino
Giorgio Armani
Roger&Gallet
Katjes
mach m!t
Wepa
L'Oréal Luxe
Ahoj-Brause
Satino
Giorgio Armani
Roger&Gallet

Who we worked for

We collaborate with forward-thinking brands across various industries—helping them navigate complexity, unlock potential, and create impact. Our clients trust us to shape the future of their brands with strategy, creativity, and innovation.

Ahoj-Brause

Giorgio Armani

Lacoste

Sallos

Treets

Bübchen

Jokolade

Lancôme

Satino

Vichy

Dallmann’s

Katjes

Mach m!t

Shiseido

WEPA

Denivit

Kiehl’s

Pets Deli

Stiftung Digitale Spielekultur

Wick Hustenbonbons

Dior

L’Oréal Luxe

Roger & Gallet

Theramed

X-Filme

Testimonials

What our partners and companies we've had the honor to work with say about us.

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“From the very first meeting, Jan and Sebastian radiated both warmth and absolute professionalism. Working with them feels like brainstorming and collaborating with friends—always supportive and inspiring.”

WEPA

Jessica Arzt

Head of Marketing Consumer International

“Whether it’s packaging, brand identity development, café interiors, or engaging content—KRAVT always brings creativity and passion to the table. We truly value our long-standing collaboration.”

Katjes

Gisa Baumeister

Global Marketing Manager

“We have been working with KRAVT for several years and have always been completely satisfied in every way. For us, KRAVT stands for consistently pleasant communication, speed, and outstanding creativity.”

L‘Oréal

Katrin Schulte Austum

Global Marketing Manager

“KRAVT played a key role in modernizing our iconic brand Ahoj-Brause while staying true to its core identity. We are grateful for the many years of successful collaboration.”

Ahoj-Brause

Pascal Bua

Senior Brand Manager

“Seamless execution, always on point—KRAVT thinks ahead. And they do it all with charm. 10/10 would work with them again.”

VICKS

Eliza Jahn

Senior International Brand Manager

Let's work together

KRAVT Founder image of Jan Schulz-Berners

Interested in collaborating with us? Get in touch with Jan Schulz-Berners—he’s happy to discuss how we can create something great together.

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Working at KRAVT

Working for KRAVT

We are currently looking to fill the following positions. However, we always welcome unsolicited applications. If you’d like to introduce yourself, just drop us a message!

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Internship Design

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Junior Art Director

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Project Manager

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Bis bald!